Chery Auto Philippines has commenced the construction of Chery Cordon in Isabela.

The rise of a new dealership in Isabela aims to boost the Chery brand's presence in North Luzon. Chery Cordon is a 1,100-square metre dealership that can accommodate six cars for showroom display and six work bays for maintenance and service.

This new outlet is to be operated by Auto Ten Trade & Services. Auto Ten Trading & Services is a subsidiary company of NCF Prime Industrial Sales which operates dealerships of various commercial vehicles since 2016.

Among those who were present in the ceremony are Chery Cordon Dealer Principal Neil Carlo Federizo, Branch Head Catherine Enriquez, Architect Ericson Erang, and Engineer Gil Erang, Chery Auto Philippines Dealer Development Department (DDD) Vice President Dante Calma and DDD Deputy Director Joel Villarin.

"More Chery dealerships are expected to rise in 2024 as we reinforce further our dealer network to make Chery more accessible to more Filipino car buyers nationwide. Our rapid expansions plans align perfectly with the timing as Chery Auto Philippines is gearing up to introduce more exciting vehicle offerings this year," Chery Auto Philippines Managing Director Froilan Dytianquin said.

Chery Cordon will soon rise along Maharlika Highway, Cordon, Isabela.