The new Skoda product and brand experience showroom in Vietnam has officially come into operation. This is the first Showroom in Vietnam and in the world built according to Skoda's new brand identity.

Since the brand and product launch event at the end of September 2023, Skoda Vietnam has quickly developed a system with 5 Authorised Agents in 4 major cities spanning the North - Central - South.

The opening event of the Skoda Vietnam Experience Showroom marks an important milestone, showing the company's interest, research and investment in order to create new and interesting experiences for customers when learning and buying Skoda products.

Overview of Skoda Vietnam experience showroom

Located on Lieu Giai street - the largest administrative centre of the capital, an ideal place with a vibrant and diverse business space, Skoda Vietnam Experience Showroom is built with a total construction area of more than 1300 m2.

With a large investment scale, delicate and classy selected materials, Skoda product experience showroom promises to become an experience place to give customers a unique and impressive experience during the journey to discover and learn about Skoda products.

Skoda experience showroom in Vietnam is built on three factors:

Size and quality of investment:

- Skoda Vietnam experience showroom is invested and built in a methodical, large-scale, meticulous to every detail with a modern and sophisticated design that highlights the luxurious and classy space.

Communicate with customers through the digital system:

- The system of digitising interactive information between customers and brands, combined with advanced technologies, creates a unique experience for every customer when coming to learn about Skoda products and brands at the showroom.

Human factor:

- One of the core values of the Skoda brand lies in People. The human resources team here is well trained, providing customers with detailed, accurate and fast information. Dedication and professionalism from people are indispensable factors to bring positive emotions and build long-term relationships with customers.

Unique experience space

The space to display the most diverse and latest models of Skoda Vietnam on the market. With a large capacity and flexible space, customers can admire each design line with a 180-degree rotation around the car, customers can experience watching the Skoda display product at any location and each viewing position brings a different emotion.

Besides, alternating with Skoda products on display, the Digital Showroom system was built specifically for the Vietnamese market and is directly connected to Skoda's global system with large screens, Touch Screen and Tablet applications. All help increases customer interaction with Skoda brands and products, as well as help customers have a more authentic experience of the choices and features of Skoda models through an interesting application that helps customers experience the features of the car.

Customers can easily put the whole showroom at Skoda Vietnam Experience Showroom into the smartphone through a simple QR code. After scanning the code, the information will be immediately transferred to the mobile phone, providing a great shopping experience.

'Besides the experience at the showroom, customers also have the opportunity to experience Skoda cars more thoroughly through the program ''Skoda car rental - Home experience''.'

The program meets the needs of a test drive from 1-2 days, helping users better understand the car in actual conditions of use. From there, help the driver have the most authentic and complete experience, and also increase the reliability of this European brand.