Yamaha now has 300 Blue Square operational showrooms
Autocar India, 11 Mar '24
Yamaha Motor India has now expanded its premium Blue Square dealer network to 300 outlets across India.
Yamaha has managed to set up 300 dealerships in less than two years from the time when it announced its plans to convert all its dealerships into Blue Square outlets.
Yamaha Blue Square showrooms
A Blue Square outlet, Yamaha claims, is a premium dealership that offers exclusive bike and scooter models alongside the company's apparel and accessories.
Currently, the Yamaha R3, MT-03 and the Aerox 155 scooter are the only models sold through a Blue Square outlet. These showrooms also feature official Yamaha merchandise and motorcycle maintenance products.
However, Yamaha envisions a future where all its products will be retailed exclusively through its Blue Square dealerships. Going further, the company has plans in motion to transform all of its dealerships across the nation into Blue Square outlets in approximately two years time.
When Yamaha launches its first EV and larger capacity, multi-cylinder models, they will all retail alongside the existing line-up of small-capacity two-wheelers in Blue Square dealerships.
Speaking on the occasion, Mr Eishin Chihana, chairman, Yamaha Motor India Group of Companies said, "It brings me immense joy to announce the successful completion of a significant milestone under 'The Call of the Blue' campaign. Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India."
